Comms Lab: Episode 26
ETHOS: Leverage Your Skills to Build Trust… & Avoid the Pitfalls
In this week’s video, we take a deep dive into Aristotle’s ancient concept of ETHOS. Specifically, we look at how we can leverage our skills and qualifications to build trust rapidly with others, while avoiding the pitfalls… And there are some big pitfalls!
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0:00 – ETHOS, PATHOS, LOGOS
1:09 – What is ETHOS?
2:08 – Why pay for a haircut?
3:23 – The Dark Side of ETHOS
3:33 – 1. Jargon
4:40 – 2. Expert Mindset
5:06 – 3. Subjectivity
References
- Richards H. ETHOS, PATHOS, LOGOS – 3 Ancient Ideas to Build Trust and Connect
- Richards H. ETHOS: Leverage Your Skills to Build Trust… & Avoid the Pitfalls
- Richards H. PATHOS: Build Trust at the Level of Emotion
- Richards H. LOGOS: Leverage Logic to Make Your Point
Further reading
- Comms Lab with Hayden Richards on YouTube
- Sunday Synapse Newsletter
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Comms Lab
A path to highly effective communication skills
Hayden is an emergency physician at University Hospital Geelong and a senior lecturer at Deakin University, Geelong. He is somewhat obsessed with the science and art of effective communication, and in particular: difficult conversations. He believes that we can all get better at having difficult conversations, and that the process of learning to do so can be seriously fun.
Hayden is also an avid but terrible surfer, ad hoc gardener, and dad to two awesome kids. | LinkedIn |